Enhance Your Product Listings With Amazon's Enhanced Brand Content

Best Enhanced brand content services in the UK


Do you have an excellent product listed on Amazon? That's great. But are you able to stand out in this competitive marketplace?

If the answer to this question is no, you should consider leveraging one of Amazon's Product Launch services, specifically EBC (Enhanced Brand Content). This will allow you to upgrade the listing with detailed descriptions, richer visuals, and a strong brand story. Ultimately, the goal is to boost conversions and increase presence or attention.

In this blog, we'll briefly explain EBC to help you understand the basics when hiring the best Enhanced brand content services in the UK.

Enhanced Brand Content: What is it?

As the name suggests, enhanced brand content is a strategy to enhance ASINs' product descriptions in your catalogue. You can do so by adding instructions, product images that do not fit the main listing, and other relevant information.

Understanding Amazon EBC Briefly

To configure your Amazon EBC (Enhanced Brand Content) as a third-party seller, you must either know or perform the following steps.

Getting Started

On the Seller Central page, search for "Advertising" and select A Content Manager" to create the EBC template. Use product search or ASIN to determine how to edit the EBC. Please note you can utilise the "Start creating content" button to add the EBC for ASINs later as required. The products falling under this bracket will qualify for EBC.

Content Creation

The "A Content Manager" website features two sections. One section allows you to name the content and choose a relevant language. Naming the EBC lists will help you track things better. Another section requires you to upload the company's logo, which must be 600x180 pixels and have a 72 dpi resolution.

To create a new template, use the "Start Creating A Content" button.

Graphics and Texts

Click "Add Module" to add a module in the EBC template. Please note that every module chosen will have specifications for picture size and characters. Before uploading, please check and prepare accordingly.

The three common module types include images with text overlays, comparison graphs, and photos with written text. You can choose depending on your preferences.

Keywords Utilisation

Adding keywords is a must when inserting any picture in the EBC template. Please note that the keyword limit is 100 characters, and it is ideal to use them in sentences describing the image. You can also use the EBC product name, company name, and certain product traits.

Apply ASINS

As soon as the template is completed with relevant modules and information, click "Apply ASINs (Amazon Standard Identification Number). The ASIN number will help customers find the product easily, and the marketplace in managing the huge inventory.

Review & Submit

The final step is to review and submit the EBCs you worked on. In case of any errors, a note will appear. You can correct and resubmit it for approval.

Wrapping Up

Amazon's EBC is an excellent way to uplift your product listings and boost business in this competitive marketplace. So, are you ready to invest in EBC services?

Location: London, UK

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