Amazon Brand Registry: Why is it Important and What are its Benefits

The Amazon marketplace is highly competitive, where you must protect your intellectual property and establish a unique brand identity. Amazon Brand Registry aims to safeguard your brand, enhance customer experience, improve search visibility, and give you access to exclusive features that will allow your brand to stand out. An Amazon Brand Registry for the UK marketplace will help you along the entire process, from eligibility checks to document submission and post-registration support.

In this blog, you will learn what Amazon brand registry is and why it is essential for your business, along with its benefits.

What is Amazon Brand Registry

Amazon Brand Registry is a program started by Amazon for businesses selling products on their platform. Sellers can register their brand on Amazon through it and access various useful tools that can help them boost their business on the Amazon marketplace. It allows them to protect their intellectual property and trademarks as well as get access to advanced analytics to increase their sales.

The Importance of Amazon Brand Registry

Owning a brand means you should have complete ownership over its trademarks and intellectual property. Amazon sellers have reported that there have been "hijackers' that list similar products or counterfeits, other sellers selling their products, as well as Chinese companies selling their products at lower prices, which affected their sales massively. Thus, Amazon Brand Registry is the best way to defend yourself against such challenges and many more.

Benefits of Amazon Brand Registry

Getting your brand registered in the Amazon Brand Registry will give you access to various tools to find potential cases of infringement.

Search Globally

Global search will allow you to search for products across Amazon stores of different countries from a single platform.

Search with Image

It allows you to search for products using images that match your products or logos.

Bulk Amazon Standard Identification Number (ASIN) Search:

You can search products by ASINs or URLs in bulk to find products that could be potentially infringing.

Additional Features

Some other features that Amazon Brand Registry provides are:

●     A+ Content: You can create product descriptions with high-quality images, videos and customised text placements.

●     Unique URLs: You can create your customised URLs for your brand.

●     Advanced Analytics: You will get access to advanced analytics that will help you grow your sales. 

Conclusion

As you can see, there are several benefits of registering your brand in the Amazon Brand Registry. You can increase your sales as well as protect your brand against potential threats with it.