Posts

Amazon Brand Registry: Why is it Important and What are its Benefits

Image
The Amazon marketplace is highly competitive, where you must protect your intellectual property and establish a unique brand identity. Amazon Brand Registry aims to safeguard your brand, enhance customer experience, improve search visibility, and give you access to exclusive features that will allow your brand to stand out. An  Amazon Brand Registry for the UK marketplace will help you along the entire process, from eligibility checks to document submission and post-registration support. In this blog, you will learn what Amazon brand registry is and why it is essential for your business, along with its benefits. What is Amazon Brand Registry Amazon Brand Registry is a program started by Amazon for businesses selling products on their platform. Sellers can register their brand on Amazon through it and access various useful tools that can help them boost their business on the Amazon marketplace. It allows them to protect their intellectual property and trademarks as well as ge...

3 Instances When You Must Re-optimise Your Amazon Listing

Image
Is your Amazon sales graph constantly decreasing? It may be due to multiple factors, but our guess is the listing problem. Amazon, a vast e-commerce platform, is very dynamic. To perform, your listings must be up to the mark. Market trends, customer behaviour, and increased market competition significantly influence it. Thus, you must re-optimise listings using images, keywords, descriptions, titles, and others. In this blog, we will briefly look into how and when you must re-optimise Amazon listings. Re-optimising Listings: Why should you do it? Similar to humans, your Amazon listings need attention, too. If you fail to do so, you will see a visible drop in rankings and sales. Well, not only this. Amazon is like modern day's weather; it can change anything at any time. Your listing might get suspended or delisted if it does not adhere to the changed policy. Therefore, re-optimise it and enjoy the top spot. When do you need to Re-optimise the Amazon Listings? While th...